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Exploring Engagement with Social Media Content
Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there ...
The Right Stuff? Selective Exposure and Political Misinformation on Facebook
For a democracy to function optimally, its citizens must arrive at election booths armed with factual and complete information. If the voting public is equipped with misinformation, it is just as detrimental as if they ...