Age Differences In Attraction To Instrumental And Symbolic Organziational Attributes
Roberto, Katherine Joan
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As the demographic landscape in business continues to get more diverse, the need to examine what attracts individuals of different demographic attributes to organizations becomes increasingly more important. This study examined the extent to which individuals across different age groups were attracted to organizations offering different incentives. Specifically, it examined whether the presence of symbolic attributes (work-life balance or corporate social responsibility statements) affected people of different ages in their ratings of attraction to organizations. It also looked at the effect of these symbolic attributes on attraction to an organization over and above the instrumental attribute of pay. The results and implications are discussed.