Browsing College of Business - Business Administration by Author "Peterson, Mark"

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    • Consumer Perceptions Of Rebranding: The Case Of Logo Changes 

      Alshebil, Saleh Abdulaziz (Business Administration, 2007-09-17)
      This dissertation explores the topic of rebranding, an important topic that has mostly been covered by practitioner journals and the business press. The focus of this research is on a specific type of rebranding - logo ...