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SWITCHIN’ UP: THE EFFECT OF CODE-SWITCHING ON BLACK PROFESSIONALS IN PREDOMINANTLY WHITE ORGANIZATIONS
(2023-08-30)This study explored how highly educated Black professionals holding at least a four-year degree view use of African American Vernacular English (AAVE) in relation to their ethnic identity. Additionally, the study investigated ... -
Social Media: The impact of Imagery and Engagement in Athletic Social Media
As the athletic communication field enhances its practices on social media in order to have the highest reach, the impact of visual content and its role in increasing social media engagement cannot be overstated. This study ... -
FRAMING LEADERSHIP RHETORIC: EXPLORING GENDER (IN) EQUALITY IN CORPORATE TRAINING MATERIAL
This study explores gender equality in the workplace using both quantitative and qualitative methods. Two sets of data were analyzed: leadership training and development materials and in-depth interviews. This two-fold ... -
NONPROFIT MARKETING AND COMMUNICATION PERSONNEL JOB SATISFACTION: THE EFFECTS OF ROLE CONFLICT AND ROLE AMBIGUITY
(2023-05-01)Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The ... -
Mapping out the Vietnamese American experience: Parenting styles and communication satisfaction among Vietnamese American generations
(2022-01-06)Communication is vital for all communities and is particularly relevant for families. This study explored intergenerational communication on health and political topics within Vietnamese American communities. While a large ... -
PERCEPTIONS AND CONTENT OF TRADITIONAL AND ONLINE NEWS: AN ANALYSIS OF BIAS IN INDIAN MEDIA
(2021-05-07)The primary objective of this study was to compare and analyse two different points of view on media polarization: one, from the public’s perspective through a survey (analysis of their perceptions on news received from ... -
New Challenges in Social Media Marketing: Exploring the Interaction Effects of Age and Message Format on Cognitive, Affective, and Behavioral Outcomes
(2020-06-08)The prevalence of social media and their increasingly diverse user demographics have started to pose new challenges to marketing communication researchers and professionals. Guided by the media richness theory (MRT), this ... -
Case Study Analysis of Shared Visual Arguments and Propaganda Techniques of Russian Propaganda Posters and Russian Internet Memes
(2019-12-06)Rhetoric, the study of argument using logic, has been studied for centuries. However, there is some disagreement among scholars on whether or not argumentation can be applied to visual imagery. Images are noted to have ... -
Communicating Death to Potential Military Recruits: A Terror Management Theory Approach
(2019-12-10)Efforts to encourage more citizens to join the military is a prominent duty within a military organization. In order to maintain force strength, military recruiters and marketing teams need to persuade the population to ... -
The rise of Twitter in presidential communication: An examination of the relationship between President Trump's Twitter feed and the media coverage of his first 100 days
(2018-08-09)The purpose of this study is to examine the relationship between Donald Trump’s Twitter feed and the media coverage of Trump’s agenda expressed in his tweets during the “honeymoon period.” From the theoretical perspective ... -
File format test
(2018-11-16) -
HYPHENATED AMERICANS: CHRISTIAN ARAB-AMERICANS’ IDENTITY STRUGGLE
(2018-08-07)The topic of this thesis is the understudied minority of Christian Arab-Americans (CAAs), and this research addresses the issues CAAs face in the United States with special attention to the factors that influence their ... -
The Right Stuff? Selective Exposure and Political Misinformation on Facebook
(2016-12-20)For a democracy to function optimally, its citizens must arrive at election booths armed with factual and complete information. If the voting public is equipped with misinformation, it is just as detrimental as if they ... -
NEWS NARRATIVES ABOUT THE HPV VACCINE FOR ADOLESCENT MALES
(2016-12-08)The goal of this research was to examine portrayals of gender roles and expectations related to the human papillomavirus (HPV) vaccine for men and boys in U.S. newspapers within the theoretical framework of feminist theory, ... -
A Virtual Foot in the Door: How Avatar Similarity Impacts Group Identity in Computer-Mediated Communication
(2016-05-16)Communication researchers continue to explore the promise and the impact of the Internet and computer-mediated communication. While much research has shown that the effects have been distancing, polarizing and negative ... -
The butterfly effect of deceptive science: How media influence may have spread the illusory link between vaccines and autism
(2016-05-10)Delaying or refusing childhood vaccinations can increase a community’s risk of vaccine-preventable diseases. Agenda setting theory demonstrates that media can influence people's attitudes and opinions. One study in 1998 ... -
REACTIONS OF THE TRANSGENDER COMMUNITY REGARDING MEDIA REPRESENTATION
(2015-12-07)Lesbian, gay, bisexual, and transgender (LGBT) issues have increasingly been focused on in society and also in communication media research. However, academic studies focusing on transgender reactions to recent representation ... -
Terrorism Risk In Mexico And The Impact On Tourism Discourse
This study examined how news about drug-related terrorism and major events in the war on drugs changed tourists' discourse on whether or not to visit Mexico. An examination of hundreds of online tourist discussions were ... -
The Far East Network Okinawa: Impact, Influence, And Personal Stories From The First 50 Years
The American Forces Network (AFN) began during World War II to boost the morale of troops serving overseas, and to that end, military broadcasters at AFN Okinawa have served as the link to home for troops stationed on the ... -
An Exploration Of The Framing Of Collegiate Wheelchair Basketball And Able Bodied Basketball Coverage In Student News Sources
This study used 160 wheelchair basketball and 160 able bodied basketball articles from student news sources to conduct content and textual analyses. Framing theory and the transactional model were used to explore these ...