Terrorism Risk In Mexico And The Impact On Tourism Discourse
Granado, Gabriela M.
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This study examined how news about drug-related terrorism and major events in the war on drugs changed tourists' discourse on whether or not to visit Mexico. An examination of hundreds of online tourist discussions were used to determine how people assess an increased travel risk. The results of this study could assist communication and marketing professionals in the tourism and hospitality industry, specifically Mexico, in understanding the feelings and views potential customers have when considering travel to destinations that might be considered riskier than other destinations.