1990 coop program

Abstract

The program will assist your marketing activities in several ways: Help you break through the advertising clutter by placing your product in proximity to the Texas message. Provide you with a more efficient media buy through radio tags and special consumer print discounts. Provide marketing opportunities for virtually every budget range, from national cable TV to spot radio tags. Allow you to "close the sale" by providing consumers with specifics regarding prices and destination information. The following sections outline the details of the 1990 advertising co-op program. The information explains how the program works in each market, along with worksheets and order forms for your convenience. Participation is on a first come, first served basis.