Empirical Investigation Of The Relationship Of Privacy, Security And Trust With Behavioral Intention To Transact In E-commerce
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Privacy and security concerns of consumers have been touted as one of the hindrances in the growth of e-commerce. These concerns increase risk perception of consumers. Understanding the consequences of privacy and security concerns, and their relationship to risk perceptions may provide a solution. The relationship between privacy and security is investigated using the Theory of Planned Behavior. The model proposed in this study, investigates the relationship of trust, privacy and security concerns to the risk perception adoption of e-commerce. The results from a field study validate the model.