Browsing by Author "Lowery, John W."
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Selling college : a longitudinal study of American college football bowl game public service announcements
Tobolowsky, Barbara; Lowery, John W. (Routledge, 2014-06)**Please note that the full text is embargoed** ABSTRACT: Using ideological analysis as a frame, researchers analyzed institutionally created commercials (PSAs) that appeared in 28 U.S. college football bowl games over a ...