Browsing Library by Author "Janakiraman, Narayanan"
Now showing items 1-3 of 3
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A META-ANALYTIC INVESTIGATION OF THE RELATIONSHIP BETWEEN ANTHROPOMORPHISM AND CONSUMERS’ RESPONSES: EFFECTS, MECHANISM, AND BOUNDARY CONDITIONS
Velasco, Franklin G; 0000-0002-6561-6741 (2018-08-08)Almost one in three brands sold to adults and more than five in six brands sold to children use some form of anthropomorphic representation in promoting their products. Marketers probably hold an inherent belief that ... -
NOT ALL DISCOUNTS ARE CREATED EQUAL: POWER DISTANCE BELIEF AND LOCUS-OF-DISCOUNT IN A PRODUCT BUNDLE
Liao, Hsin-Yi; 0000-0002-4888-4242 (2022-05-17)**Please note that the full text is embargoed until 5/17/2024** ABSTRACT: This paper examines the relationship between power distance belief (PDB) – the tendency to accept and endorse power disparity – and preference for ... -
TWO ESSAYS ON THE EFFECT OF POWER DISTANCE BELIEF ON CONSUMERS’ DECISION MAKING IN THE RETAILING CONTEXT
Ma, Han; 0000-0002-6556-382X (2019-05-09)Power distance belief (PDB) refers to the extent to which individuals expect and accept inequality and hierarchy. Recently studies have revealed that PDB impacts numerous aspects of consumer-related behaviors, such as ...