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DIFFERENTIAL EFFECTS OF LOCAL IDENTITY AND GLOBAL IDENTITY ON TWO IMPORTANT ASPECTS OF CONSUMER BEHAVIOR: PRICE-QUALITY JUDGMENTS AND CREATIVITY
(2018-12-06)
Globalization has substantially influenced the world economy and also individuals. As a person with a cross-cultural background, it is fascinating to observe that different identities change individuals’ behavior. My ...
Group heterogeneity influences complex and novel outcomes
(2018-08-07)
Research on diversity impacting group performance, especially creativity, has yielded varied, inconsistent outcomes. One initial issue that researchers face is identifying and measuring diversity within groups. Further, ...