Browsing Laurel Smith Stvan. Ph.D. by Subject "branding"

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    • The Contingent Meaning of -ex Brand Names in English 

      Stvan, Laurel Smith (Edinburgh University Press, 2006)
      **Please note that the full text is embargoed** ABSTRACT: The –ex string found in English product and company names (e.g., Kleenex, Timex and Virex), is investigated to discover whether this ending has consistent meaning ...