Browsing Theses and Dissertations(library) by Author "Peterson, Mark"

Now showing items 1-2 of 2

    • Consumer Perceptions Of Rebranding: The Case Of Logo Changes 

      Alshebil, Saleh Abdulaziz (Business Administration, 2007-09-17)
      This dissertation explores the topic of rebranding, an important topic that has mostly been covered by practitioner journals and the business press. The focus of this research is on a specific type of rebranding - logo ...

    • The Value Of Customer Co-production In Developing New Products 

      Baqer, Samar Mohammad (Marketing, 2007-08-23)
      The concept of customer co-production has been mentioned in the marketing literature on several occasions. The lack of a clear definition and the poor operationalization in previous literature stimulated the interest to ...