Browsing Theses and Dissertations(library) by Subject "Consumer behavior"
Now showing items 1-2 of 2
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HOW DOES GLOBAL-LOCAL IDENTITY IMPACT CONSUMER DECISION-MAKING
(2021-08-05)Globalization has exacerbated the birth of the sharing economy on a global scale, and it has made global–local identity essential in understanding consumer decisions. For example, an emerging literature has uncovered the ... -
Service that Sells: Examining Women's Tendency to Purchase Appearance-Enhancing Products from Gay Male Sales Associates
(2017-08-02)Previous findings indicate that heterosexual female customers are more comfortable working with gay male—relative to straight male or female—sales associates in retail departments where apparel and beauty products are sold. ...