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Marketing Ploy or Strategic Initiative? An Investigation of Deceptive Advertising
(2018-07-31)
The number of commercial messages that consumers are exposed to on a daily bases is unknown, although some experts estimate it is at least 500 ads per day. Most pundits in the field of advertising agree that it is ubiquitous. ...
Is It a Boy or a Girl? Constructing a Gendered Identity for our Companion Animals
(2021-12-17)
A qualitative study of the differences in how we gender our cats and our dogs. Fifty women between the ages of 18 and 50 were interviewed, who kept cats, dogs, or both cats and dogs. Differences were found in how naming ...
Why People Remain in Socially Disorganized Communities: A Critique of Social Disorganization Theory
(2020-09-03)
The literature surrounding social disorganization has typically focused on crime and a communities inability to influence existing social rules of behavior upon individuals (Paulsen & Robinson, 2004). This qualitative study ...
MEDICATION SAFETY IN COMMUNITY-DWELLING OLDER ADULTS
(2023-04-26)
This article-based thesis comprises two manuscripts on medication safety strategies in community-dwelling older adults. A phenomenological method was used to conduct semi-structured interviews with 28 community-dwelling ...