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Exploring Engagement with Social Media Content
(2016-08-12)
Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there ...
Social Media Use at Work
(2017-05-05)
Social media use permeates everyday life, including work lives of employees. Banning social media use at work may is not entirely possible, therefore it is pertinent to question whether all social media use is detrimental ...
Smartphone and Social Media use and its Health Associations
(2018-12-10)
While mobile phones offer users communication, information, and entertainment almost instantaneously, there is a growing concern about the impact smartphone and social media use has on mental and physical health. This study ...
Meming and Enthymeming: Persuasion in the Age of Social Media
(2018-12-06)
While rhetoric as a field of study has existed for several millennia, social media can prove to be a difficult medium to analyze rhetorically. This thesis examines some traditional elements of rhetoric, including the ...
The Right Stuff? Selective Exposure and Political Misinformation on Facebook
(2016-12-20)
For a democracy to function optimally, its citizens must arrive at election booths armed with factual and complete information. If the voting public is equipped with misinformation, it is just as detrimental as if they ...
“Strict Moderation?” The Impact of Increased Moderation on Parler Content and User Behavior
(2022-05-18)
Social media platforms have brought people from different backgrounds, ethnicity, race, gender, etc
together to form a platform to share ideas and opinions and discuss news events among other social
events. Unfortunately, ...
BETTER, BUSIER, OR STRESSED OUT? EXPLORING SOCIAL MEDIA-INDUCED TECHNOSTRESS IN A SALES CONTEXT
(2019-05-09)
In this dissertation the "salesperson-technology environment interaction model" is deployed to explore the stress experienced by salespeople while using social media for work. Even though social media has numerous benefits ...
Sexual Consent: Conceptualizations, Practices, and Education Among Texas High School Students
(2022-05-06)
This study investigates high school students’ understanding of sexual consent and healthy relationships. While many studies have investigated practices, concepts, and definitions of consent among college-aged students, ...
How Consumers Use and Propagate Information in Digital World
(2020-07-30)
With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in ...
Case Study Analysis of Shared Visual Arguments and Propaganda Techniques of Russian Propaganda Posters and Russian Internet Memes
(2019-12-06)
Rhetoric, the study of argument using logic, has been studied for centuries. However, there is some disagreement among scholars on whether or not argumentation can be applied to visual imagery. Images are noted to have ...