Reno Economic Assessment

Abstract

**Please note that the full text is embargoed** ABSTRACT: Immediately adjacent to the larger city of Paris, Reno, Texas has good highway access, with State Highway 82 bisecting the principal portion of the City. Reno is also served by a General Aviation Airport, Cox Field, located south of the City within Paris. Officials from the City of Reno approached the Institute of Urban Studies (IUS) at The University of Texas at Arlington with a request to undertake an economic assessment for the city. This study identifies Reno's current commercial, retail, and industrial conditions, and assesses future growth potential, providing a foundation for realistic and targeted economic development. The study provides information that may be used to develop strategies for the revitalization of existing business and attracting and stimulating business start-ups. This effort aims to provide new employment opportunities for Reno and a steady broadening of the local tax base with an attendant rise in local purchasing power.