Browsing Department of Communication by Author "Esposito, Carl C."
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Can Political Candidate's Use Of Facebook To Influence Real World Outcomes? An Analysis Of Uses And Gratifications Needs, Online Participation And Offline Outcomes On Candidate's Facebook Pages
Esposito, Carl C. (Communication, 2012-07-25)Facebook pages are becoming an ever-increasing way to market and promote people, products and ideas on social media. This thesis explores whether or not political candidate's Facebook pages can influence real world offline ...