Browsing Department of Communication by Author "Wiethoff, Brent Andrew"

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    • In One Ear And In The Other: The Net Effect Of Advertising Frequency 

      Wiethoff, Brent Andrew (Communication, 2008-04-22)
      This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals' attitudes. Using the Elaboration Likelihood Model ...