Browsing Department of Communication by Author "Zwarun, Lara"
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Hollywood To Hilltop: Does Celebrity Status Act As A Peripheral Cue In Voting Decisions
Torrey, Angela Beth (Communication, 2008-08-08)Given the increase in Hollywood celebrities running for political office and the young adult population's cultural tendency to glorify the lives of celebrities, this research explored tenets of the Elaboration Likelihood ... -
Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement
Flowers, Siobhan Denise (Communication, 2008-08-08)Due to the vast amount of stimuli individuals come in contact with daily, people often tend to look for easy-to-process cues to help them make quick judgments about what they are seeing (Petty & Cacioppo, 1986). While ...