Browsing College of Business - Business Administration by Author "Freling, Traci"
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Marketing Ploy or Strategic Initiative? An Investigation of Deceptive Advertising
Richardson-Greenfield, Pamela A.; 0000-0002-9698-8441 (2018-07-31)The number of commercial messages that consumers are exposed to on a daily bases is unknown, although some experts estimate it is at least 500 ads per day. Most pundits in the field of advertising agree that it is ubiquitous. ...