Participant Makeup And Involvement In Corporate Alumni Relations Programs

Abstract

This study investigates the participant involvement of users within a corporate alumni relations program by comparing groups based on employment status, job title, and number of skills listed in system user profiles. The researcher selected variables pertinent to the investigation of participant involvement from an archival dataset containing U.S. alumni program data. We chose t tests, correlations, and analysis of variance (ANOVA) tests to compare groups on levels of involvement which was determined by creating a composite variable of two involvement characteristics, unique number of login days over pages visited within the alumni system. Groups based on employment status, either active, separated, or retired employees, were compared on levels of involvement. Groups based on number of skills listed in user profiles, either high or low, were compared on levels of involvement. Finally, groups based on job title, either managerial or non-managerial, were compared on levels of involvement. No significant differences were found between groups on levels of user involvement in the corporate alumni program. Limitations and future directions for research are discussed.