Browsing Department of Marketing by Author "Briggs, Elten D."

Now showing items 1-3 of 3

    • Exploring Engagement with Social Media Content 

      Syrdal, Holly Atwood; 0000-0002-9651-6612 (2016-08-12)
      Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there ...

    • Three Essays on Expanded Relationship Marketing 

      Kalra, Ashish (2018-04-09)
      Customer engagement has become a recent buzzword in marketing and has emerged as a hot topic among practitioners and academics. However, there is no consensus on how to define customer engagement. This has made it difficult ...

    • WHEN YOUR EXPERIENCE DEPENDS ON OTHERS: THE EFFECT OF GROUP-SERVICES ON CUSTOMER SATISFACTION 

      Abualsamh, Ryan Rashad; 0000-0002-2566-2727 (2017-11-01)
      Previous research on customer-to-customer interactions studied the interactions between customers who are present in the same service environment. The interactions in these studies are not planned; they occur by chance, ...