Browsing Department of Marketing by Author "Hossain, Mehdi Tanzeeb"
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The Effect Of Marketing Communication On Individuals' Gift-giving: Role Of Cause Type, Appeal Characteristics, And Donor Mindset
Hossain, Mehdi Tanzeeb (Marketing, 2014-07-14)In two essays, this dissertation focuses on an important domain of research in marketing: how marketing communications affect individuals' donation. For example, Globalgiving provides a myriad of projects for potential ...