Browsing Department of Marketing by Author "Lunt, Devin"
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Willing to Help, but Lacking Discernment: The Effects of Victim Group Size on Donation Behaviors
Lunt, Devin; 0000-0002-2643-649X (2016-05-11)Researchers and practitioners in the nonprofit domain have long lamented the tendency of people to offer greater aid to a smaller number of victims, in essence de-valuing the lives of victims as the number of victims grows. ...