Browsing Department of Marketing by Author "Nie, Xiaodong"

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HOW DOES GLOBAL-LOCAL IDENTITY IMPACT CONSUMER DECISION-MAKING

Nie, Xiaodong (2021-08-05)

Globalization has exacerbated the birth of the sharing economy on a global scale, and it has made global–local identity essential in understanding consumer decisions. For example, an emerging literature has uncovered the ...

Browsing Department of Marketing by Author "Nie, Xiaodong"

HOW DOES GLOBAL-LOCAL IDENTITY IMPACT CONSUMER DECISION-MAKING ﻿

HOW DOES GLOBAL-LOCAL IDENTITY IMPACT CONSUMER DECISION-MAKING