Browsing Department of Marketing by Author "Syrdal, Holly Atwood"
Now showing items 1-1 of 1
-
Exploring Engagement with Social Media Content
Syrdal, Holly Atwood; 0000-0002-9651-6612 (2016-08-12)Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there ...