Browsing Department of Marketing by Subject "Engagement"

Now showing items 1-1 of 1

    • Exploring Engagement with Social Media Content 

      Syrdal, Holly Atwood; 0000-0002-9651-6612 (2016-08-12)
      Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there ...