Browsing Department of Marketing by Subject "Social media"

Now showing items 1-3 of 3

    • BETTER, BUSIER, OR STRESSED OUT? EXPLORING SOCIAL MEDIA-INDUCED TECHNOSTRESS IN A SALES CONTEXT 

      Alnakhli, Hayam Qasem (2019-05-09)
      In this dissertation the "salesperson-technology environment interaction model" is deployed to explore the stress experienced by salespeople while using social media for work. Even though social media has numerous benefits ...

    • Exploring Engagement with Social Media Content 

      Syrdal, Holly Atwood; 0000-0002-9651-6612 (2016-08-12)
      Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there ...

    • How Consumers Use and Propagate Information in Digital World 

      Dong, Meichen (2020-07-30)
      With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in ...