Browsing PhD Dissertations - DO NOT EDIT by Author "Chonko, Lawrence B."
Now showing items 1-6 of 6
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AN ESSAY ON SALESFORCE AGILITY: IS THE CONCEPT WORTHY OF STUDY?
Gias, Shahriar (2016-08-12)Sales force agility has been identified as an important issue for contemporary professional selling and sales management (Jones et al. 2005). However, up until now, marketing scholars have sparingly paid attention to the ... -
BETTER, BUSIER, OR STRESSED OUT? EXPLORING SOCIAL MEDIA-INDUCED TECHNOSTRESS IN A SALES CONTEXT
Alnakhli, Hayam Qasem (2019-05-09)In this dissertation the "salesperson-technology environment interaction model" is deployed to explore the stress experienced by salespeople while using social media for work. Even though social media has numerous benefits ... -
Essays on Donation and Helping Behavior
Dehdashti, Yashar (2017-08-10)In 2015, individual donations were at a $264.58 billion high, accounting for about 72% of overall donations. The proportion of individual donations coming from crowdfunding has had a steep, increasing pattern. In 2015, for ... -
Three Essays on Marketing and Public Policies: An Analysis of Social Condition on Consumer Health Associations and Perceived Hypocritical Corporate Social Responsibility on Company Outcomes
Bok, Stephen (2018-08-08)Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is ... -
Transforming Potential Into Performance: Essays On Optimizing Organization Success Through The Establishment And Control Of Marketing Climate
Catlett, David (Marketing, 2012-07-25)This dissertation consists of three essays investigating the existence, definition and potential impact of a marketing climate within organizations and the ability of Chief Marketing Officers (CMOs) to effectively use a ... -
WHO AM I? CUSTOMER IDENTIFICATION: A QUANTITATIVE SYNTHESIS
Itani, Omar S (2017-04-26)Customer identification defined as ‘customer’s perceived oneness with a company/brand’ is receiving increased attention in marketing. Despite the critical role customer identification plays, there is a lack of comprehensive ...