Browsing Department of Communication by Title
Now showing items 58-74 of 74
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Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement
(Communication, 2008-08-08)Due to the vast amount of stimuli individuals come in contact with daily, people often tend to look for easy-to-process cues to help them make quick judgments about what they are seeing (Petty & Cacioppo, 1986). While ... -
Social Media: The impact of Imagery and Engagement in Athletic Social Media
As the athletic communication field enhances its practices on social media in order to have the highest reach, the impact of visual content and its role in increasing social media engagement cannot be overstated. This study ... -
Stories Of Success: Narrative Communication Themes And The Direct Selling Industry
(Communication, 2008-04-22)Despite the growing scholarly attention given to various aspects of narrative communication, little research has been conducted to identify and document narrative themes used in the storytelling efforts of successful direct ... -
Supporting People With Diabetes: The Roles Of Health Literacy And Communication Of Support
(Communication, 2014-12)In the U.S., the number of people with diabetes is estimated to surpass 330 million by 2030. Previous research has focused on the direct link between communication and a person's overall health. Strong patient-provider ... -
SWITCHIN’ UP: THE EFFECT OF CODE-SWITCHING ON BLACK PROFESSIONALS IN PREDOMINANTLY WHITE ORGANIZATIONS
(2023-08-30)This study explored how highly educated Black professionals holding at least a four-year degree view use of African American Vernacular English (AAVE) in relation to their ethnic identity. Additionally, the study investigated ... -
Terror from the Skies: The Propaganda of Aerial Warfare in the Emerging Mass Media of the First World War
(2016)Aerial warfare was developed and used in the First World War to terrorize soldiers and population centers, and modern mass media played a dominant role in spreading the fear of the new innovation of war to a global audience. ... -
Terrorism Risk In Mexico And The Impact On Tourism Discourse
This study examined how news about drug-related terrorism and major events in the war on drugs changed tourists' discourse on whether or not to visit Mexico. An examination of hundreds of online tourist discussions were ... -
The butterfly effect of deceptive science: How media influence may have spread the illusory link between vaccines and autism
(2016-05-10)Delaying or refusing childhood vaccinations can increase a community’s risk of vaccine-preventable diseases. Agenda setting theory demonstrates that media can influence people's attitudes and opinions. One study in 1998 ... -
The Right Stuff? Selective Exposure and Political Misinformation on Facebook
(2016-12-20)For a democracy to function optimally, its citizens must arrive at election booths armed with factual and complete information. If the voting public is equipped with misinformation, it is just as detrimental as if they ... -
The rise of Twitter in presidential communication: An examination of the relationship between President Trump's Twitter feed and the media coverage of his first 100 days
(2018-08-09)The purpose of this study is to examine the relationship between Donald Trump’s Twitter feed and the media coverage of Trump’s agenda expressed in his tweets during the “honeymoon period.” From the theoretical perspective ... -
A Thematic Insight To A Dialogic Approach Of NBA Organizations Twitter Content
This study focuses on how, if at all, NBA organizations are creating dialogue with their publics through the use of the social networking site Twitter. With the use of Kent and Taylor's dialogic approach to public relations, ... -
Thin-ideal Depictions On Retail Fashion Web Sites Popular With Teenage Females: An Exploratory Content Analysis
(Communication, 2010-07-19)The purpose of this quantitative study was to investigate the body type portrayals teenage females are exposed to during an online shopping experience. The researcher conducted an exploratory content analysis of prominent ... -
Today's Army: An Examination Of The Differences Of Newspaper Coverage About America's Army In Small And Large Markets
(Communication, 2008-04-22)This study examines differences in coverage of prominent Army news stories in a daily newspaper in a rural town near an Army post and the nearest metropolitan area. Past media and visual effects research suggests that ... -
Towards Epistolary Dialogue
(Institute for Critical Education Studies, 2016-08-15)In this essay, we investigate the potential of letters as a communicative genre that embodies dialogue, and thus, disrupts power relations. To do so, we first outline a theoretical framework that draws upon feminist and ... -
U.S. Public Image: A Study Of The Perceptions Of International Students From Predominantly Muslim Nations
(Communication, 2007-08-23)After the United States-led invasion of Iraq in 2003, anti-Americanism increased among predominantly Muslim nations. This qualitative study used in-depth interviews to explore the perceptions of 11 international students ... -
When Religion And Organization Conflict
(Communication, 2011-10-11)After the terrorist attacks of 9/11, the United States became a much different place to live and work for Muslim-Americans. Muslims are one of most discriminated, misunderstood, and feared groups in the US. This qualitative ... -
A Whole New Ballgame: How Fantasy Sports Has Evolved In The Mass Media
(Communication, 2007-08-23)Fantasy sports, a game that allows players to run their own virtual sports franchise, has been considered a hobby enjoyed outside the cultural mainstream. But recent adoption of fantasy sports-related content in the mass ...