Browsing MA Theses - DO NOT EDIT by Title
Now showing items 14-33 of 49
-
Hollywood To Hilltop: Does Celebrity Status Act As A Peripheral Cue In Voting Decisions
(Communication, 2008-08-08)Given the increase in Hollywood celebrities running for political office and the young adult population's cultural tendency to glorify the lives of celebrities, this research explored tenets of the Elaboration Likelihood ... -
HYPHENATED AMERICANS: CHRISTIAN ARAB-AMERICANS’ IDENTITY STRUGGLE
(2018-08-07)The topic of this thesis is the understudied minority of Christian Arab-Americans (CAAs), and this research addresses the issues CAAs face in the United States with special attention to the factors that influence their ... -
I Listen To You Every Day: Parasocial Relationships And Self-disclosure In Christian Radio
(Communication, 2014-09-17)Involvement with characters is an important part of our media rich environment. Researchers have examined different forms of character involvement, most often in television. Though unique because of its focus on the ... -
Identifying Media Consumption Habits And Media Literacy Skills In College Undergraduates
(Communication, 2012-07-25)In the United States, media literacy education is not as advanced as in other English speaking regions such as, Great Britain, Canada, and Australia. Most teachers and students in the US are unaware of issues involved in ... -
The Impact Of Online Non-partisan Videos On Self-reported Intention To Vote
(Communication, 2014-03-12)Previous studies have concluded that Web-based get out the vote (GOTV) messages do not impact voting behavior. However, the primary shortcoming of these studies has been the form of GOTV media studied, focusing on lean, ... -
In One Ear And In The Other: The Net Effect Of Advertising Frequency
(Communication, 2008-04-22)This research used both quantitative and qualitative methodologies to explore the possible effects and functions that advertising may perform in developing individuals' attitudes. Using the Elaboration Likelihood Model ... -
Influences Of Decision-making: A Qualitative Analysis Of Primiparae's Birthing Plan Decisions
(Communication, 2011-07-14)In the U.S., the rate of delivery by cesarean section has increased more than 50% since 1996. On the other hand, home births increased 5% since 2005 and continue to be on the rise. Previous research is limited in examining ... -
Mapping out the Vietnamese American experience: Parenting styles and communication satisfaction among Vietnamese American generations
(2022-01-06)Communication is vital for all communities and is particularly relevant for families. This study explored intergenerational communication on health and political topics within Vietnamese American communities. While a large ... -
Media Effects On Chinese And American Stereotypes In College Settings
(Communication, 2007-08-23)This study examines national stereotypes in the contexts of Chinese and American universities and discusses how mass media and previous personal contact affect perceptions of the outgroup separately and interactively. The ... -
Municipal Immigration Ordinances: An Analysis Of Newspaper Coverage Of A Controversial Issue
(Communication, 2009-09-16)In 2006, the cities of Farmers Branch, Texas, and Hazleton, Pennsylvania, attempted to enact municipal immigration ordinances. The Farmers Branch ordinance would have banned apartment owners or managers from renting to ... -
Negotiating Identity Creation Through Personal Narrative In A Christian Recovery Group
(Communication, 2013-07-22)Alcohol and substance abuse affects 23 million Americans each year and many seek treatment through mutual help groups and rehabilitation centers. Similar to Alcoholics Anonymous (AA), Celebrate Recovery (CR) is a mutual ... -
Negotiating Matriarchy: The Discourse Of Single Mothers Taking Care Of Their Families On Small Incomes
(Communication, 2008-04-22)This study used ten in-depth interviews with single mothers on small incomes to analyze for discursive themes. Three theoretical frameworks of Symbolic Interactionism, Presentation of Self and Cognitive Dissonance were ... -
New Challenges in Social Media Marketing: Exploring the Interaction Effects of Age and Message Format on Cognitive, Affective, and Behavioral Outcomes
(2020-06-08)The prevalence of social media and their increasingly diverse user demographics have started to pose new challenges to marketing communication researchers and professionals. Guided by the media richness theory (MRT), this ... -
NEWS NARRATIVES ABOUT THE HPV VACCINE FOR ADOLESCENT MALES
(2016-12-08)The goal of this research was to examine portrayals of gender roles and expectations related to the human papillomavirus (HPV) vaccine for men and boys in U.S. newspapers within the theoretical framework of feminist theory, ... -
NONPROFIT MARKETING AND COMMUNICATION PERSONNEL JOB SATISFACTION: THE EFFECTS OF ROLE CONFLICT AND ROLE AMBIGUITY
(2023-05-01)Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The ... -
Obsessive Compulsive Disorder And Support Groups
(Communication, 2009-09-16)The purpose of this qualitative study used several methodologies in order to discover why individuals with OCD choose to participate or not participate in a face-to-face and/or online support group. The primary researcher ... -
PERCEPTIONS AND CONTENT OF TRADITIONAL AND ONLINE NEWS: AN ANALYSIS OF BIAS IN INDIAN MEDIA
(2021-05-07)The primary objective of this study was to compare and analyse two different points of view on media polarization: one, from the public’s perspective through a survey (analysis of their perceptions on news received from ... -
A Public Marriage: A Comparison Of Organizational Change Communication Between Two Cultures Involved In A Municipal Government Facilities Merger
(Communication, 2011-07-14)This study compares the change communication of two public organizations (a City and School District) during a municipal government facility merger as well as the effects of the merger on the organizations' cultures. It ... -
The Public's Role In Framing The Agenda In The Digital Age
(Communication, 2008-08-08)The rapid growth of the Internet has transformed the business of journalism by allowing the public many new ways to participate in the news process. This thesis focuses on the public's participation in online news forums ... -
REACTIONS OF THE TRANSGENDER COMMUNITY REGARDING MEDIA REPRESENTATION
(2015-12-07)Lesbian, gay, bisexual, and transgender (LGBT) issues have increasingly been focused on in society and also in communication media research. However, academic studies focusing on transgender reactions to recent representation ...