Browsing MA Theses - DO NOT EDIT by Issue Date
Now showing items 21-40 of 49
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Can Political Candidate's Use Of Facebook To Influence Real World Outcomes? An Analysis Of Uses And Gratifications Needs, Online Participation And Offline Outcomes On Candidate's Facebook Pages
(Communication, 2012-07-25)Facebook pages are becoming an ever-increasing way to market and promote people, products and ideas on social media. This thesis explores whether or not political candidate's Facebook pages can influence real world offline ... -
CMC v/s FtFC- Media Effect On Millennials' Self-disclosure Behavior
(Communication, 2013-03-20)This study examines the effect that computer-mediated communication (CMC) and face-to-face communication (FTFC) have on Millennials' communication behaviors. The study specifically focuses on the self-disclosure aspect and ... -
Competing Discourses Surrounding Primary Caregivers Of Hospice Patients
(Communication, 2013-03-20)The aging of the baby boomer generation has resulted in dynamic growth in end-of-life care. In the year 2030, 22% of Americans will be over the age of 65. Given this projection and the lack of communication research based ... -
Negotiating Identity Creation Through Personal Narrative In A Christian Recovery Group
(Communication, 2013-07-22)Alcohol and substance abuse affects 23 million Americans each year and many seek treatment through mutual help groups and rehabilitation centers. Similar to Alcoholics Anonymous (AA), Celebrate Recovery (CR) is a mutual ... -
An Exploration Of Social Media's Influence In Parasocial Relationships Between Sports Fans And Sports Figures
(Communication, 2014-03-12)This study used sixteen in-depth interviews with sports fans who claimed to have a favorite sports figure in order to explore parasocial relationships. Parasocial interaction theory was the framework used to explore these ... -
The Impact Of Online Non-partisan Videos On Self-reported Intention To Vote
(Communication, 2014-03-12)Previous studies have concluded that Web-based get out the vote (GOTV) messages do not impact voting behavior. However, the primary shortcoming of these studies has been the form of GOTV media studied, focusing on lean, ... -
I Listen To You Every Day: Parasocial Relationships And Self-disclosure In Christian Radio
(Communication, 2014-09-17)Involvement with characters is an important part of our media rich environment. Researchers have examined different forms of character involvement, most often in television. Though unique because of its focus on the ... -
Supporting People With Diabetes: The Roles Of Health Literacy And Communication Of Support
(Communication, 2014-12)In the U.S., the number of people with diabetes is estimated to surpass 330 million by 2030. Previous research has focused on the direct link between communication and a person's overall health. Strong patient-provider ... -
REACTIONS OF THE TRANSGENDER COMMUNITY REGARDING MEDIA REPRESENTATION
(2015-12-07)Lesbian, gay, bisexual, and transgender (LGBT) issues have increasingly been focused on in society and also in communication media research. However, academic studies focusing on transgender reactions to recent representation ... -
The butterfly effect of deceptive science: How media influence may have spread the illusory link between vaccines and autism
(2016-05-10)Delaying or refusing childhood vaccinations can increase a community’s risk of vaccine-preventable diseases. Agenda setting theory demonstrates that media can influence people's attitudes and opinions. One study in 1998 ... -
A Virtual Foot in the Door: How Avatar Similarity Impacts Group Identity in Computer-Mediated Communication
(2016-05-16)Communication researchers continue to explore the promise and the impact of the Internet and computer-mediated communication. While much research has shown that the effects have been distancing, polarizing and negative ... -
NEWS NARRATIVES ABOUT THE HPV VACCINE FOR ADOLESCENT MALES
(2016-12-08)The goal of this research was to examine portrayals of gender roles and expectations related to the human papillomavirus (HPV) vaccine for men and boys in U.S. newspapers within the theoretical framework of feminist theory, ... -
The Right Stuff? Selective Exposure and Political Misinformation on Facebook
(2016-12-20)For a democracy to function optimally, its citizens must arrive at election booths armed with factual and complete information. If the voting public is equipped with misinformation, it is just as detrimental as if they ... -
HYPHENATED AMERICANS: CHRISTIAN ARAB-AMERICANS’ IDENTITY STRUGGLE
(2018-08-07)The topic of this thesis is the understudied minority of Christian Arab-Americans (CAAs), and this research addresses the issues CAAs face in the United States with special attention to the factors that influence their ... -
The rise of Twitter in presidential communication: An examination of the relationship between President Trump's Twitter feed and the media coverage of his first 100 days
(2018-08-09)The purpose of this study is to examine the relationship between Donald Trump’s Twitter feed and the media coverage of Trump’s agenda expressed in his tweets during the “honeymoon period.” From the theoretical perspective ... -
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Case Study Analysis of Shared Visual Arguments and Propaganda Techniques of Russian Propaganda Posters and Russian Internet Memes
(2019-12-06)Rhetoric, the study of argument using logic, has been studied for centuries. However, there is some disagreement among scholars on whether or not argumentation can be applied to visual imagery. Images are noted to have ... -
Communicating Death to Potential Military Recruits: A Terror Management Theory Approach
(2019-12-10)Efforts to encourage more citizens to join the military is a prominent duty within a military organization. In order to maintain force strength, military recruiters and marketing teams need to persuade the population to ... -
New Challenges in Social Media Marketing: Exploring the Interaction Effects of Age and Message Format on Cognitive, Affective, and Behavioral Outcomes
(2020-06-08)The prevalence of social media and their increasingly diverse user demographics have started to pose new challenges to marketing communication researchers and professionals. Guided by the media richness theory (MRT), this ... -
PERCEPTIONS AND CONTENT OF TRADITIONAL AND ONLINE NEWS: AN ANALYSIS OF BIAS IN INDIAN MEDIA
(2021-05-07)The primary objective of this study was to compare and analyse two different points of view on media polarization: one, from the public’s perspective through a survey (analysis of their perceptions on news received from ...