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Mapping out the Vietnamese American experience: Parenting styles and communication satisfaction among Vietnamese American generations
(2022-01-06)
Communication is vital for all communities and is particularly relevant for families. This study explored intergenerational communication on health and political topics within Vietnamese American communities. While a large ...
PERCEPTIONS AND CONTENT OF TRADITIONAL AND ONLINE NEWS: AN ANALYSIS OF BIAS IN INDIAN MEDIA
(2021-05-07)
The primary objective of this study was to compare and analyse two different points of view on media polarization: one, from the public’s perspective through a survey (analysis of their perceptions on news received from ...
New Challenges in Social Media Marketing: Exploring the Interaction Effects of Age and Message Format on Cognitive, Affective, and Behavioral Outcomes
(2020-06-08)
The prevalence of social media and their increasingly diverse user demographics have started to pose new challenges to marketing communication researchers and professionals. Guided by the media richness theory (MRT), this ...
NONPROFIT MARKETING AND COMMUNICATION PERSONNEL JOB SATISFACTION: THE EFFECTS OF ROLE CONFLICT AND ROLE AMBIGUITY
(2023-05-01)
Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The ...
SWITCHIN’ UP: THE EFFECT OF CODE-SWITCHING ON BLACK PROFESSIONALS IN PREDOMINANTLY WHITE ORGANIZATIONS
(2023-08-30)
This study explored how highly educated Black professionals holding at least a four-year degree view use of African American Vernacular English (AAVE) in relation to their ethnic identity. Additionally, the study investigated ...