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Seeing Is Perceiving: The Influence Of Race As A Peripheral Cue On The Stereotypical Perception Of A Spokesperson In An Advertisement
(Communication, 2008-08-08)
Due to the vast amount of stimuli individuals come in contact with daily, people often tend to look for easy-to-process cues to help them make quick judgments about what they are seeing (Petty & Cacioppo, 1986). While ...